Websites and Google Ads that get machinery dealers more calls.
We build websites, run Google Ads, host and look after sites, and post your stock on social media for machinery dealers, hire firms and hauliers across the UK and Ireland. It is all we have done since 2008.
- Stock pages that buyers can find, share and WhatsApp you about
- Google Ads that send buyers to your website, not a marketplace full of your competitors
- Every call, WhatsApp and enquiry tracked, so you can see what your money brought in
Everything a machinery dealer needs to sell more online, under one roof
One team, one phone number, and someone who understands how plant, tractors and trucks are actually bought and sold.
Dealer websites
Fast, mobile-first sites with your own stock system. Every machine gets its own page with photos, price and a WhatsApp button.
From £750 + VAT
Dealer websites →Google Ads
Campaigns built around the machines you sell or hire and the areas you cover, with call, WhatsApp and form tracking set up properly.
Google Ads →Hosting & maintenance
Fast hosting, SSL, backups, updates and changes done for you. Free for year one, then £225 + VAT a year.
Hosting →Social media & advertising
Daily stock posts on Facebook, LinkedIn and Instagram, new-stock email flyers and paid Facebook and Instagram ads.
Social media →Dealer websites we have built
Real sites for real dealers and hire firms. Click any of them to see it live.
John M Paterson Ltd
Family-run plant and machinery sales and export business in Ayrshire: excavators, telehandlers and tractors.
johnmpaterson.co.uk ↗
Solway Machinery Sales Ltd
Rototilt dealer: sales, installation and service, plus excavators and attachments.
solwaymachinerysalesltd.com ↗
Tom Ray Tractor Sales
Tractor sales, service and repairs in the Preston area.
tomraytractorsales.co.uk ↗
Senior Machinery
Stockist of new and used engineering plant and machine tools across the UK.
seniormachinery.co.uk ↗
TT Grab Hire
Grab hire and aggregate supply across Blackburn, Lancashire and the North West.
grabhireblackburn.co.uk ↗
J Stead Plant Hire
JCB 3CX hire and contracting throughout Yorkshire.
jcb3cxhireyorkshire.co.uk ↗We know how machinery is sold, because we have been in the trade since 2008
Glyn Lewis founded Web Management Consultants in Manchester in 2008, building websites for plant, agricultural and transport dealers. It grew to around 700 dealer clients and was acquired by Sandhills East, the owners of Machinery Trader, in January 2019.
Today Glyn runs Webdigital Works and Plant And Tractor Trader. We believe that gives us more dealer websites behind us than any other agency in Europe, and it means you are not paying us to learn your industry.
- Over 1,000 hosted websites
- We speak dealer: stock, POA, part-ex, export, hire rates, WhatsApp enquiries
- Straight answers, plain-English reports, no long contracts
What a good dealer website does for you
- More calls. Click-to-call buttons on every page and every machine.
- More WhatsApp enquiries. Buyers send you the exact machine they want with one tap.
- More stock seen. Each machine has its own page that Google can find, and your stock can go out to Facebook and Plant And Tractor Trader too.
- Proof it works. Calls, WhatsApps and forms tracked as conversions in Google Ads and Analytics.
Our own marketplaceYour stock on Plant And Tractor Trader too
We also run Plant And Tractor Trader, a marketplace for used plant, tractors, machinery and commercial vehicles across the UK and Ireland. Our dealer clients can put their stock in front of more buyers there, alongside their own website.
Advice for machinery dealers and plant hire firms
New posts every Monday, Wednesday and Friday on dealer websites, Google Ads for plant hire, advertising used machinery and getting more enquiries.
Find out why your website is not bringing in enquiries
Send us your website address. Glyn will look at it the way a buyer does and tell you, in plain English, what is costing you calls and what he would change. No charge and no obligation.
- Speed and mobile check
- How easy it is to call or WhatsApp you from a machine page
- Is your stock being found on Google?
- If you run Google Ads: where the money is going